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05

Mar

Japanese household meat demand is shifting toward pork and chicken
Japan's persistent inflation has led to a decline in meat consumption. The public's demand for meat continues to shift from higher-priced beef toward more cost-effective pork and chicken.

According to data from Japan's Ministry of Internal Affairs and Communications, in 2025, households with two or more members spent ¥83,000 (approximately RMB 3,647) on fresh meat, representing a nominal 3% increase from 2024. However, adjusting for inflation reveals a 2% year-on-year decrease in real spending, marking the fifth consecutive year of negative growth.

Meat consumption patterns vary significantly by type. Annual beef purchases per capita in Japan are projected to decline from 6.5 kilograms to 5.4 kilograms in 2025. Conversely, pork and chicken purchases are expected to increase during the same period. Data compiled from multiple Japanese grocery chains indicates a sustained shift in consumer demand from beef toward pork and chicken.

Additionally, soaring rice prices in 2025 drove annual household rice expenditures up from ¥27,000 (approximately RMB 1,186) in 2024 to ¥43,000 (approximately RMB 1,889), though purchase volumes remained largely unchanged.

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